The enthusiasm of its young membership has allowed Labour International (LI) Madrid to identify its key objectives and draw up a detailed campaign schedule. Drawing on the skills of a local designer to create engaging posters and flyers, combined with the eagerness of members to hit the campaign trail, the branch has kickstarted a grassroots operation from scratch.
Its plan centres around encouraging people to register to vote and consider applying for a proxy vote. Throughout the campaign, members will engage with Madrid-based UK electors and act as the face of the Labour Party abroad. This engagement is not only key to persuading people to vote at a time of widespread disillusionment, but is also an excellent opportunity to boost branch outreach and community engagement.
LI Madrid plans to place posters in key immigrant hangouts, such as Irish pubs, bookshops, coffee shops and places where British people work. The branch is also organising canvassing sessions that will target cultural events likely to be attended by UK voters, such as British comedy acts and bands visiting the Spanish capital as part of their tour.
On election night itself, the team hopes to arrange a results-viewing event at a local venue with a view to driving voter engagement. This is in addition to an incipient web-based campaign that will target social media groups frequented by thousands of UK voters. The content will need to be both engaging and closely targeted in order to spread Labour’s message of radical change and set out our sensible and democratic approach to the Brexit negotiations.